10 Best Sales Funnel Builders in 2022 (Free and Paid)

If you're looking for the best sales funnel builder, look no further.

I have helped hundreds of entrepreneurs with the technical aspects of growing their online businesses, including sales funnel creation.

And now, to help you find the best sales funnel software for your business, I have ranked and reviewed the 10 best sales funnel builders in 2022.


Best Overall



Kartra is the best overall to create sales funnels for digital products and services.

Best for Free



Groovefunnels is the best free sales funnel builder. Also the best for eCommerce stores.

Best for WordPress



Cartflows is the best sales funnel builder plugin for WordPress users.

Best for Courses



Kajabi is the best sales funnel builder for online course creators.

I may get a commission if you make a purchase, at no additional cost to you. See my disclosure for more information. 

Sales funnels are an essential part of any online business, new or established. They help you generate leads, gain their trust, and convert them into customers.

But designing and building a sales funnel from scratch is not easy, especially for non techie people. That’s where sales funnel software comes in.

My top pick - Kartra Funnels - is perfect for new business startups on a budget and small business owners looking to move to an all-in-one platform.

It gives you everything you need, all in one place, to launch and grow a thriving online business without managing and paying for a ton of different tools, saving you both time and money, and a ton of technical headaches.

But if you’re looking for a sales funnel software that you can use with your existing website and toolset, another funnel builder may be a better fit for you.

What Is the Best Sales Funnel Builder?

Here is my list of the 10 best sales funnel builders.

kartra sales funnel builder

Kartra is an all-in-one platform that gives you everything you need to grow your online business including a drag and drop page and sales funnel builder.

You can create your own sales funnel from scratch or import a 'done for you' funnel in just minutes, literally at the click of a button.

But what I really like about Kartra is its split testing feature. It allows you to test different variations of funnel pages to see which one converts the best.

Plus, you get real-time data, so you always know how many leads enter your funnel, what stage they are at, when they convert or where they drop off, and more.

Kartra offers a 14 day $1 trial and a 30 day money back guarantee. See my Kartra pricing guide for further information.


Import 'done for you' sales funnels and campaigns proven to make money.

Everything you need in one place to run and grow your business.

Build funnels to sell digital products, physical products, and services.

Excellent 24/7 live chat support and email ticketing system.


The starter plan is limited to 50GB of bandwidth, so if you upload long videos for your funnels, you may soon need to upgrade to a higher priced plan.

While you can sell physical products with Kartra, I don't recommend it for an eCommerce store. You're better off using Groovefunnels for that.

Blogging features are very basic.

Do I recommend Kartra? Kartra is perfect for new business startups and small business owners looking for an all-in-one online business platform that allows you to create sales funnels for digital products, online courses, memberships, and services.

Top Features:

  • Easy to use funnel sequence builder
  • Plug-and-play funnels and campaigns
  • Email marketing and advanced automations
  • Increase profit with upsells, downsells, cross-sales, and dump offers
  • Drag and drop website builder
  • Split test funnel pages and email copy
  • Sell digital products, physical products, memberships, and services.
  • Shopping cart with high-converting checkout pages
  • Integrates with Stripe, PayPal, Braintree, and Authorize.net
  • No transaction fees
  • Affiliate management system
  • Video and web hosting
  • Connect custom domain names
  • Add live chat support to your website


From $99 per month for the Starter plan to $499 per month for the Platinum plan, there are Kartra pricing plans for businesses of all sizes.

Kartra Pricing Plans

If you're looking to create a sales funnel or any other kind of funnel for your online business, Kartra is a perfect choice. Read my Kartra review for more information.

Groovefunnels Homepage

Used by more than 650,000 business owners, Groovefunnels is quickly becoming the most popular sales funnel builder on the market, and not just because they offer a free plan with no time limit or credit card information needed to sign up.

On the free plan, you get access to all (except one: automated webinars) of Groovefunnel's features including a sales funnel builder, email marketing tool, affiliate program, blogging platform, payment processor, and more.

But of course, like everything free, feature usage is limited on the free plan. So you'll need to upgrade if you want unlimited access to all the features.

You can also add a custom domain name and sell unlimited products and services.


Hundreds of landing page, website, and sales funnel templates.

Free plan with no time limit or credit card details needed to get started.

Sell unlimited digital products and services.

Blogging platform is secure and updated for you, so you don't need to worry about plugin updates breaking website functionality.


Some features are still in beta testing.

You need a paid plan for unlimited access to all the features.

The learning curve can be a little overwhelming at first.

Create a Sales Funnel For Free

Free forever plan. No credit card required to sign up. 

Top Features:

  • Create sales funnels for any type of product
  • Hundreds of sales funnel templates designed to convert
  • Easy to use drag and drop webpage and funnel builder
  • Offer upsells and order bumps to increase customer value
  • Built-in email marketing tools with advanced automation rules
  • Recruit and manage affiliates to promote your products and services
  • Build an eCommerce store
  • Create a membership site for online courses and recurring revenue
  • Secure blogging platform with built-in SEO tools to rank on Google
  • Sell high-ticket products with automated webinar replays


As of June 2022, Groovefunnels offers two plans: StartUp and Premium.

The StartUp plan is free until you need more resources and are ready to upgrade.

The Premium plan is normally $299 a month but for a limited time you can get it for only $99 a month and lock the price in for life.

Read my Groovefunnel Pricing guide to help you choose the best plan for your needs.


included in Groovefunnels free account

Whether you're just getting started or looking to move your business to an all-in-one platform, Groovefunnels is perfect for businesses of all sizes, and it has two big advantages over Kartra: you can build an eCommerce store and blogging capabilities are much more robust.

3. ClickFunnels

Clickfunnels homepage

Clickfunnels was once THE most popular sales funnel builder on the market until Groovefunnels came along. But nevertheless, it is still used by more than 100,000 entrepreneurs to market and sell their products and services online.

With its easy to use interface, drag and drop webpage builder, and expertly designed sales funnel templates, you can quickly create high-converting sales funnels without any technical skills or prior funnel building experience.

And, delivering your products is easy. You can create a membership site with Clickfunnels membership and have customers login to access their purchases.

Alternatively, you can upload digital download files to Dropbox, or Clickfunnels depending on the file size, and link to it from your funnel thank you page and email.

Clickfunnels offers a 14 day free trial and a 30 day money back guarantee.


Easy to use. No steep learning curve.

Allows you to integrate your preferred shopping cart and email marketing service

Users can duplicate and share funnels with each other

Improve funnel conversion rates with A/B split testing


No blogging or SEO features.

Doesn't integrate with WordPress

Could do with more customization options for Clickfunnel membership sites

Customer support isn't the best

Not an all-in-one platform and;

Top Features:

  • Drag and drop page editor and sales funnel builder.
  • Create funnels for digital products, physical products, and services.
  • Built-in shopping cart with 1 click upsells and dump orders
  • Sales funnel templates for lead generation, product launches, and more
  • Create a Clickfunnels membership site to deliver your products
  • Easily create an affiliate program for any sales funnel
  • Two-step order forms add leads who abandon the cart to your email list
  • Built-in email marketing allows you to send email broadcasts and automated email sequences.
  • Send targeted follow-up emails based on user activity.
  • Split test two funnel pages to see which one converts the best.
  • See how your funnels are performing with tracking analytics.


At this time there are two Clickfunnels pricing plans and you can choose monthly or yearly billing.

The Basic plan is $97 a month or $80 a month when billed annually. The Platinum plan is $299 a month or $247 if you prefer to pay for the year upfront.

Clickfunnels Pricing Plans

Clickfunnels may no longer be THE best sales funnel builder since Groovefunnels came on the scene in 2020, but it's still used and loved by hundreds of thousands of business owners worldwide to create almost ten million sales funnels combined.

I recommend Clickfunnels if you already have a favorite toolset and don't need an all-in-one online business platforms like Kartra and Groovefunnels.

Kajabi homepage

Kajabi is another all-in-one solution that includes a sales funnel builder, but it is designed specifically for digital products such as online courses, coaching programs, podcasts, and eBooks.

Hence. If you want to sell physical products and services, Kajabi is not for you. Try Kartra or Groovefunnels instead.

Sales funnels are called Pipelines in Kajabi. You can build pipelines from scratch or you can use a pipeline blueprint and customize it using Kajabj's drag and drop page and pipeline builder.

There are 7 pipeline blueprints designed for different use cases including webinars, lead generation, product launches, coaching campaigns, and more.

Kajabi doesn't have a free plan but they do offer a 14 day free trial and a money back guarantee.

No questions asked. No feedback is required. Just cancel and move on.


Unbeatable customer support

Very easy to use

Has blogging and SEO capabilities

Wista video hosting at no additional cost


Can't migrate to another platform

Can't sell physical products

Email marketing software is VERY basic

Affiliate management system needs a LOT of improving

Top Features:

  • Create sales funnels for online courses, coaching programs, podcasts, memberships, and communities.
  • Ready to use sales funnel templates with email copy written by marketing experts and videos explaining how to use each funnel
  • Drag and drop website and landing page builder
  • Accept payments with Stripe and PayPal
  • Built-in email marketing software
  • Simple affiliate management system


There are three Kajabi pricing plans: Basic $149 a month, Growth $199 a month, and Pro $399 a month. And, like many of its competitors, Kajabi offers a 20% discount to customers who choose annual billing.

As you can see, Kajabi isn't the cheapest sales funnel builder. But if you're in the business of selling online courses and coaching programs, your customers will have a more professional learning experience on the Kajabi platform.

On the other hand, compared to Kartra, Kajabi's email marketing and affiliate management software features have a lot of catching up to do.

Read my in-depth Kartra vs Kajabi comparison for further information.

5. Cartflows

cartflows homepage

Cartflows is the best sales funnel builder for WordPress users selling products and services on a self-hosted WordPress blog or website with WooCommerce checkout.

It integrates with all popular WordPress landing page builders including Beaver Builder, Elementor, Divi, and Thrive Architect, so you don't need any coding skills to use it.

If you're the creative type you can design and build your own sales funnel from scratch using your favorite page builder and Cartflows drag and drop interface.

Or, you can import beautifully designed sales funnel templates that are mobile responsive, easy to customize, and optimized to convert.


Easy to use drag and drop interface

Create unlimited sales funnels for any purpose

Done for you sales funnel templates

Works with the same toolset as WooCommerce

Compatible with all popular page builders

Use it on up to 30 websites

30 day money back guarantee


No free trial

No option for monthly billing

No built-in affiliate marketing program

Have to pay extra for some of the sales funnel templates

Top Features:

  • Create sales funnels for any type of product and service.
  • Reduce cart abandonment and make more money with customizable WooCommerce checkout pages designed to convert.
  • Easily create complex funnel flows with a visual drag and drop canvas.
  • Increase customer value with unlimited one-click upsells, downsells, bump orders, cross sales, related products, and pre-checkout orders.
  • Optimize sales funnel conversion with A/B split testing
  • Track funnel performance with detailed analytics


Cartflow pricing is simple. They offer an annual or lifetime license.

Currently, the annual license is $239. The Lifetime license is $999 with the option to split the cost into four monthly payments.

cartflows pricing plans

More than 200,000 entrepreneurs use Cartflows to grow their businesses since it was launched in 2018. It is the best sales funnel builder for WordPress users selling any type of product from digital downloads to online courses, physical products, services, and more.

The best part? It works seamlessly with WooCommerce and many of the other tools you already use to run your online business.

If you need a sales funnel builder for WordPress, Cartflows is the perfect solution for you.

6. Wix

Wix homepage

Wix is a free website builder that you can use to create a sales funnel, although, advanced features like checkout forms require a paid plan.

But you don't need a paid plan to build a basic sales funnel with Wix.

Like many of the other sales funnel builders on the list so far, Wix is an all-in-one platform that has everything you need including web hosting, a drag and drop website builder, email marketing automation, and more.

If it makes sense to do so, you can put your products and services on the Wix platform or you can direct sales funnel customers to an external platform after purchase.


Free to use. No credit card required.

Your products and services don't need to be on the Wix platform


Not easy to migrate to another platform

Need a paid plan to use a custom domain name

Need to upgrade to remove Wix ads from your sales funnel pages

Top Features:

  • Create any type of website (sales funnel, blog, online store, etc)
  • Built-in email marketing automation
  • 500+ professionally designed and customizable website templates
  • Easily create sales funnel pages with a drag and drop website editor
  • Sell services, physical products, and digital products
  • Online scheduling software for clients to book appointments
  • Built-in payment processor
  • Create a professional logo for your business
  • Add a custom domain name
  • Full-suite of SEO tools to get found on Google
  • Offer free trials, discounts, and coupons


Besides the free plan, Wix offers four paid plans for website creators and three business and eCommerce plans.

The website plans are $5.50 to $29 a month depending on the plan you choose.

wix website pricing plans

The business and eCommerce plans start at $20 a month.

wix business and ecommerce pricing plans

If you're looking to create a basic sales funnel to sell your existing products and services, Wix is a great free option. But, you will need to upgrade to a paid plan to remove Wix branding from your funnel pages, use a custom domain name, and more.

7. System IO

system io homepage

System IO is a powerful all-in-one platform that offers everything you need to create and manage sales funnels, and it offers a free plan to get started.

The free plan lets you create 3 sales funnels and send unlimited emails to 2000 contacts. When you need more than the free plan offers, System IO has affordable monthly plans.

With their proven sales funnel templates and drag and drop website builder, System IO helps you you create a high-converting sales funnel in just minutes.

You can also use it to create a blog, run evergreen webinars, and start an affiliate program.


Free forever plan. Credit card details not required.

Awesome 24/7 email support and phone support

No transaction fees

Affordable monthly pricing plans


Limited third-party integrations

Customization options are also limited

Top Features:

  • Proven to convert sales funnel templates
  • Sell services, online courses, memberships, and more
  • Drag and drop website builder
  • Add a custom domain name
  • Grow your audience with evergreen webinars
  • Blogging platform to drive traffic to your sales funnel
  • Create an affiliate program
  • Offer 1-click upsells, dump orders, and coupon codes
  • Optimize sales funnel performance with A/B split testing
  • Integrate with Stripe and PayPal


There are three different pricing plans to choose from. The StartUp plan at $27 a month, the Webinar plan at $47 a month, and the Unlimited plan at $97 a month.

System IO pricing plans

If you're looking for an affordable all-in-one platform to create sales funnels, System IO is a great option for bloggers, freelancers, consultants, and online course creators.

8. Beaver Builder

beaver builder homepage

Beaver Builder is a WordPress plugin that provides a drag-and-drop interface for creating sales funnel pages with ease. It also has customizable templates.

But how do you automate the sales funnel steps? It has a subscription form module that integrates with all popular email marketing services.

In addition, Beaver Builder is compatible with Cartflows, the best sales funnel builder for WordPress. Which, as we discussed earlier, has a visual drag and drop canvas.


No monthly fees

Use on unlimited websites

Amazing customer support


Limited third-party integrations

Top Features:

  • Create sales funnels for digital products, eCommerce stores, and services
  • Easy to use drag and drop editor to create sales funnel pages
  • Integrates with popular email marketing services for automation
  • Works with any WordPress theme
  • Customizable and mobile responsive landing page templates


Beaver Builder offers four different pricing plans. However, to create a sales funnel, the Standard plan is all you need. For just $99 a year, you can use it on unlimited sites.

beaver builder pricing plans

Beaver Builder is perfect for creative WordPress users looking for an affordable and easy way to create custom sales funnel pages with no design and coding skills.

Integrate it with your autoresponder service to automated the sales funnel steps or use it with Cartflows. Beaver Builder and Cartflows are a perfect team.

What Is a Sales Funnel?

A sales funnel is a series of automated steps used to generate leads and guide them towards making a purchase.

Sales funnels come in all different shapes and sizes depending on the number of products or services being sold.

Some are simple two-step funnels designed to generate leads and sell one single offer. Others are more complex and include additional steps such as upsells, downsells, dump orders, and cross-sales.

Sales funnels help you leverage time, qualify leads, and increase customer value.

What Is a Sales Funnel Builder?

A sales funnel builder is software that makes it easy for anyone of any skill level to create, manage, and optimize sales funnels.

Sales funnel builders save you time and money by providing everything you need, all in one place, seamlessly integrated, including landing pages, lead capture forms, email marketing automation, payment processors, and more.

There are lots of sales funnel builders on market, but to save you time, I've ranked and reviewed the best ones here in this article.

Features to Look for When Choosing the Best Sales Funnel Builder

Below is a list of the most important features to look for when choosing the best sales funnel software:

  • Easy to use interface: It goes without saying that the sales funnel builder you should choose should be easy to use; if not, you'll just get frustrated and give up.
  • Drag and drop page builder: All the best sales funnel builders have a drag and drop page builder to help you create funnel pages quickly without code.
  • Sales funnel templates: The best sales funnel builders must have pre-made templates that are proven to convert so you don't have to design and create your own sales funnels completely from scratch.
  • A/B Split testing: split testing is an absolute must to optimize your sales funnel for maximum conversions. Split testing allows you to compare different variations of funnel pages against each other to see which one works bests.
  • Email automation: All the best sales funnel builders have built-in email marketing automation features so you can follow up with leads who did not make a purchase right away. Or at least integrate with third-party email marketing services.

Best Sales Funnel Software Conclusion

I hope this guide has helped you find the best sales funnel builder for your business.

If you're still unsure which one to choose, here's what I recommend.

If you have any questions, I'm always happy to help. Leave a comment below.