10 Best Sales Funnel Builders in 2022 (Free and Paid)

If you're looking for the best sales funnel builder, look no further.

I have helped hundreds of entrepreneurs with the technical aspects of growing their online businesses, including sales funnel creation.

And now, to help you find the best sales funnel software for your business, I have ranked and reviewed the 10 best sales funnel builders in 2022.


Best Overall



Kartra is the best overall to create sales funnels for digital products and services.

Best for Free



Groovefunnels is the best free sales funnel builder. Also the best for eCommerce stores.

Best for WordPress



Cartflows is the best sales funnel builder plugin for WordPress users.

Best for Courses



Kajabi is the best sales funnel builder for online course creators.

I may get a commission if you make a purchase, at no additional cost to you. See my disclosure for more information. 

Sales funnels are an essential part of any online business, new or established. They help you generate leads, gain their trust, and convert them into customers.

But designing and building a sales funnel from scratch is not easy, especially for non techie people. That’s where sales funnel software comes in.

My top pick - Kartra Funnels - is perfect for new business startups on a budget and small business owners looking to move to an all-in-one platform.

It gives you everything you need, all in one place, to launch and grow a thriving online business without managing and paying for a ton of different tools, saving you both time and money, and a ton of technical headaches.

But if you’re looking for a sales funnel software that you can use with your existing website and toolset, another funnel builder may be a better fit for you.

What Is the Best Sales Funnel Builder?

Here is my list of the 10 best sales funnel builders.

kartra sales funnel builder

Kartra is an all-in-one platform that gives you everything you need to grow your online business including a drag and drop page and sales funnel builder.

You can create your own sales funnel from scratch or import a 'done for you' funnel in just minutes, literally at the click of a button.

But what I really like about Kartra is its split testing feature. It allows you to test different variations of funnel pages to see which one converts the best.

Plus, you get real-time data, so you always know how many leads enter your funnel, what stage they are at, when they convert or where they drop off, and more.

Kartra offers a 14 day $1 trial and a 30 day money back guarantee. See my Kartra pricing guide for further information.


Import 'done for you' sales funnels and campaigns proven to make money.

Everything you need in one place to run and grow your business.

Build funnels to sell digital products, physical products, and services.

Excellent 24/7 live chat support and email ticketing system.


The starter plan is limited to 50GB of bandwidth, so if you upload long videos for your funnels, you may soon need to upgrade to a higher priced plan.

While you can sell physical products with Kartra, I don't recommend it for an eCommerce store. You're better off using Groovefunnels for that.

Blogging features are very basic.

Do I recommend Kartra? Kartra is perfect for new business startups and small business owners looking for an all-in-one online business platform that allows you to create sales funnels for digital products, online courses, memberships, and services.

Top Features:

  • Easy to use funnel sequence builder
  • Plug-and-play funnels and campaigns
  • Email marketing and advanced automations
  • Increase profit with upsells, downsells, cross-sales, and dump offers
  • Drag and drop website builder
  • Split test funnel pages and email copy
  • Sell digital products, physical products, memberships, and services.
  • Shopping cart with high-converting checkout pages
  • Integrates with Stripe, PayPal, Braintree, and Authorize.net
  • No transaction fees
  • Affiliate management system
  • Video and web hosting
  • Connect custom domain names
  • Add live chat support to your website


From $99 per month for the Starter plan to $499 per month for the Platinum plan, there are Kartra pricing plans for businesses of all sizes.

Kartra Pricing Plans

If you're looking to create a sales funnel or any other kind of funnel for your online business, Kartra is a perfect choice. Read my Kartra review for more information.

Groovefunnels Homepage

Used by more than 650,000 business owners, Groovefunnels is quickly becoming the most popular sales funnel builder on the market, and not just because they offer a free plan with no time limit or credit card information needed to sign up.

On the free plan, you get access to all (except one: automated webinars) of Groovefunnel's features including a sales funnel builder, email marketing tool, affiliate program, blogging platform, payment processor, and more.

But of course, like everything free, feature usage is limited on the free plan. So you'll need to upgrade if you want unlimited access to all the features.

You can also add a custom domain name and sell unlimited products and services.


Hundreds of landing page, website, and sales funnel templates.

Free plan with no time limit or credit card details needed to get started.

Sell unlimited digital products and services.

Blogging platform is secure and updated for you, so you don't need to worry about plugin updates breaking website functionality.


Some features are still in beta testing.

You need a paid plan for unlimited access to all the features.

The learning curve can be a little overwhelming at first.

Create a Sales Funnel For Free

Free forever plan. No credit card required to sign up. 

Top Features:

  • Create sales funnels for any type of product
  • Hundreds of sales funnel templates designed to convert
  • Easy to use drag and drop webpage and funnel builder
  • Offer upsells and order bumps to increase customer value
  • Built-in email marketing tools with advanced automation rules
  • Recruit and manage affiliates to promote your products and services
  • Build an eCommerce store
  • Create a membership site for online courses and recurring revenue
  • Secure blogging platform with built-in SEO tools to rank on Google
  • Sell high-ticket products with automated webinar replays


As of June 2022, Groovefunnels offers two plans: StartUp and Premium.

The StartUp plan is free until you need more resources and are ready to upgrade.

The Premium plan is normally $299 a month but for a limited time you can get it for only $99 a month and lock the price in for life.

Read my Groovefunnel Pricing guide to help you choose the best plan for your needs.


included in Groovefunnels free account

Whether you're just getting started or looking to move your business to an all-in-one platform, Groovefunnels is perfect for businesses of all sizes, and it has two big advantages over Kartra: you can build an eCommerce store and blogging capabilities are much more robust.

3. ClickFunnels

Clickfunnels homepage

Clickfunnels was once THE most popular sales funnel builder on the market until Groovefunnels came along. But nevertheless, it is still used by more than 100,000 entrepreneurs to market and sell their products and services online.

With its easy to use interface, drag and drop webpage builder, and expertly designed sales funnel templates, you can quickly create high-converting sales funnels without any technical skills or prior funnel building experience.

And, delivering your products is easy. You can create a membership site with Clickfunnels membership and have customers login to access their purchases.

Alternatively, you can upload digital download files to Dropbox, or Clickfunnels depending on the file size, and link to it from your funnel thank you page and email.

Clickfunnels offers a 14 day free trial and a 30 day money back guarantee.


Easy to use. No steep learning curve.

Allows you to integrate your preferred shopping cart and email marketing service

Users can duplicate and share funnels with each other

Improve funnel conversion rates with A/B split testing


No blogging or SEO features.

Doesn't integrate with WordPress

Could do with more customization options for Clickfunnel membership sites

Customer support isn't the best

Not an all-in-one platform and;

Top Features:

  • Drag and drop page editor and sales funnel builder.
  • Create funnels for digital products, physical products, and services.
  • Built-in shopping cart with 1 click upsells and dump orders
  • Sales funnel templates for lead generation, product launches, and more
  • Create a Clickfunnels membership site to deliver your products
  • Easily create an affiliate program for any sales funnel
  • Two-step order forms add leads who abandon the cart to your email list
  • Built-in email marketing allows you to send email broadcasts and automated email sequences.
  • Send targeted follow-up emails based on user activity.
  • Split test two funnel pages to see which one converts the best.
  • See how your funnels are performing with tracking analytics.


At this time there are two Clickfunnels pricing plans and you can choose monthly or yearly billing.

The Basic plan is $97 a month or $80 a month when billed annually. The Platinum plan is $299 a month or $247 if you prefer to pay for the year upfront.