Kartra Pricing: Which Plan Is Right For You?

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Unsure which Kartra pricing plan to choose?

Whether you’re just getting started or looking to replace the online business tools you currently use, Kartra has pricing plans for businesses of all sizes.

In this guide, we’ll compare the different pricing plans and take a look at the features and benefits Kartra offers to help you choose the right plan for your needs.

Kartra: All-In-One Online Business Platform

From hosting to email marketing, sales funnels, membership sites, and more, Kartra has everything you need, in one place, to start and grow your online business.

I may earn a commission if you make a purchase, at no additional cost to you.

kartra logo

Kartra is an all-in-one online marketing platform launched in 2018, and it has quickly become one of the most popular tools for starting and growing an online business.


Because it has everything you need, all in one place, including a drag and drop page builder, lead capture forms, email marketing, sales funnel software, and more.

Plus, all of Kartra’s features are connected with each other by default, so you don’t need any technical skills to use it. And they offer a 14-day trial for just $1.

Kartra Trial

For some reason, Kartra doesn’t make the $1 trial easy to find. You only see it when you go to exit the plans and pricing page.

Screenshot of Kartra's 14 day trial

Kartra Pricing: How Much Does Kartra Cost?

There are four Kartra pricing plans to choose from:

  • Starter Plan – $99 per month
  • Silver Plan – $199 per month
  • Gold Plan – $299 per month
  • Platinum Plan – $499 per month

You can also choose to pay yearly instead of monthly. With annual billing, you’ll get a 25% discount. Kartra pricing for users who prefer to pay for the year upfront is:

  • Starter Plan – $79 per month
  • Silver Plan – $149 per month
  • Gold Plan – $229 per month
  • Platinum Plan – $379 per month

There’s also an enterprise plan for large-scale businesses. Kartra users interested in the enterprise plan need to contact support for a custom quote.

The main difference between the plans is the number of leads (email subscribers) you can have in your account and the number of custom domains you can use.

All the other features Kartra provides are only limited on the Starter plan.

If you’re short on time, see the comparison table below for a helicopter overview of the four Kartra pricing plans and the features each one includes.

Kartra Pricing Plans: Overview

Kartra does not offer a free trial. However, for a limited time, they are running a 14-day $1 trial, and all the plans include a 30-day money-back guarantee.

Kartra Starter Plan

Because the Kartra starter plan is the cheapest option and it comes with limitations, it is best for new startups and small business owners on a budget who currently have little or no email marketing lists and products to sell (yet).

The starter plan includes all of Kartra’s features except for the agency module. You can build an email list of 2,500 Kartra leads, send 15,000 emails a month, build 100 landing pages, and more.

This sounds like a lot when you’re just getting started, but with access to Kartra’s done-for-you sales funnels and marketing campaigns, you may find yourself switching to the silver plan sooner than expected.

But don’t worry. If you do need more than the starter plan allows, you can always upgrade to a higher plan later. Kartra users can switch plans or cancel at any time.

Other limitations on the Kartra starter plan include:


You can only sell 20 products which, in my experience, is more than enough for most business startups unless you plan on using Kartra to build an online store and sell an entire catalog of physical products. In that case, you will need a higher plan.

While you can use Kartra to build an eCommerce store to sell physical products, I don’t recommend it. You’ll be better off using GrooveFunnels.

Custom Domains

You can only connect one custom domain name, so if you plan to build more than one website, the sliver plan is a better option for you.

Hosting Bandwidth

Bandwidth is just storage space, and on the starter plan, you are limited to 50GB each month to store pages (100 max) and videos (50 max).

It’s difficult to say exactly how many pages and videos you can host on the Starter plan because it depends on their file size.

For example, a short ten-minute video on a simple landing page might use up 500MB of space. Whereas an hour-long webinar will require a LOT more.

So if you plan on uploading a lot of video content, 50GB may not be enough. In which case, you’ll need the Kartra silver plan with unlimited bandwidth.

Kartra Silver Plan

The Sliver Kartra plan is perfect for small to medium-sized businesses that have already surpassed the 2,500 leads limit on the starter plan but still have a long way to go to build an email list of 12,500 subscribers.

At $99 a month for the starter plan and $199 a month for the silver plan, there’s a significant difference in price between the two, but there’s also a big difference in value for money too.

As mentioned above, the number of contacts you can add to your Kartra account jumps from 2,500 to 12,500 leads, and there’s no longer a limit on the number of emails you can send to your email list each month.

You can add three custom domains instead of one, and all of Kartra’s other features become unlimited on this plan, including bandwidth, products, landing pages, membership sites, email marketing, and more.

Plus, as an added bonus, you get the Kartra Agency feature for free, so if you’re a freelancer or an agency, you can build and manage Kartra websites for clients.

If you prefer yearly billing instead, the monthly cost drops to $149, securing you a discount of 25%, and you still get unlimited use of all the Kartra features.

Kartra Gold Plan

Similar to the silver plan, the Kartra Gold plan is a great option for medium-sized businesses. Again, the difference between the silver and gold plan is the number of leads and custom domains you can have.

The Gold Kartra plan allows you to collect a maximum of 25,000 Kartra leads compared to 12,500 on the silver plan. And custom domains jump from 3 to 5.

Kartra Platinum Plan

While the Kartra Platinum plan is almost double the cost of the gold plan, so is the number of contacts (from 25,000 leads to 50,000 leads) and domains (from 5 to 10).

At $499 a month, this Kartra plan is best for medium to large-sized businesses that are generating enough profit to justify the cost.

Kartra Enterprise Plan

The Kartra enterprise plan is for large-scale businesses. For pricing and features, you need to contact support.

Kartra Features

Next, we’ll take a look at the features Kartra has to offer. To learn more about each feature, see my Kartra review.

List of Kartra's features

Web Hosting

With Kartra, you don’t need to purchase a separate hosting plan, and you can manage all your websites from one central dashboard.

Hosting your websites on Kartra’s servers is a great option for businesses that want to save time and hassle.

However, if you already have a web host and prefer to host your websites there, that’s also an option.

Kartra Pages

Screenshot of Kartra's drag and drop page builder

Kartra pages is a drag and drop page builder that helps you create landing pages without any design or coding experience. The page builder includes more than 500 professionally designed templates and sections designed by marketing experts.

Kartra Funnels and Campaigns

Kartra funnels campaigns interface

Kartra funnels is a simple yet powerful tool you can use to create high converting multi-step sales funnels with ease.

You can build your own sales funnel from scratch or use one of Kartra’s 30 done-for-you sales funnel campaigns, and you can easily track the performance of your funnels with built-in analytics.

You also have access to free and paid funnels and campaigns created by other Kartra users.

Kartra Forms

examples of lead capture forms built with Karta's form builder

With Kartra forms, you can create beautiful opt-in forms for your website to build your email list and add leads to your Kartra account.

Not a designer? No problem! You can choose from 50+ professionally designed templates and easily customize them to match your business brand.

All the forms are mobile responsive and GDPR compliant.

Kartra Mail

picture of Kartra's email automation workflow builder

Kartra Mail is Kartra’s built-in email marketing software that allows you to send automated email sequences and one-time email and SMS broadcasts to your Kartra leads.

It has all the essential features you’ll find in other popular email marketing platforms like ActiveCampaign, MailChimp, and AWeber.

For example, you can tag and segment your leads, A/B split test emails, and use behavioral triggers to send the right emails to the right people at the right time.

Kartra Checkouts

Checkout forms built with Kartra

Kartra checkouts is a shopping cart that has everything you need to sell your products and services.

You can accept one-time and recurring payments and increase the value of every sale with upsells, downsells, and dump orders.

You can also create discount coupon codes and offer trials to encourage sales.

The checkout is also PCI compliant and includes built-in fraud protection to keep your customer’s information safe.

Kartra Leads

Picture of Kartra's Leads feature

Kartra Leads is a CRM (customer relationship management) tool that helps you track and manage your leads from start to finish.

With Kartra Leads, you can see when a lead was added to your account, what pages they’ve visited, what products they’ve purchased, and more.

As I mentioned earlier, one of the main differences between all the Kartra pricing plans is how many leads you can add to your account.

  • Starter Plan – 2,500 leads
  • Silver Plan – 12,500 leads
  • Gold Plan – 25,000 leads
  • Platinum Plan – 50,000 leads

You can also add notes to each lead’s profile and set up customized workflows to automate your sales and marketing processes.

Kartra Memberships

examples of Karta's membership site templates

Kartra Memberships allows you to create and manage membership sites.

With Kartra Memberships, you can have multiple online courses, products, and membership websites in one membership portal, drip content, create different membership levels, and so much more.

Kartra Calendars

Picture of Karta's calendar

Need to schedule coaching calls, client consultations, and other one-on-one appointments with prospects and customers? Kartra Calendar allows you to do just that, and it is unlimited for all Kartra users.

Kartra Marketplace

The Kartra Marketplace

In the Kartra Marketplace, you can hire experts to help you with your business. From designers to coders and copywriters to marketing specialists, whatever you need help with, the Kartra Marketplace has you covered.

It’s also a great way to make money by offering your own services to other Kartra users or to find affiliates to promote your products and services.

And that’s not all. The Kartra Marketplace is where you’ll find all the done-for-you sales funnel and campaigns we talked about earlier.

Kartra Helpdesk

Kartra's helpdesk pages and dashboard

Kartra Helpdesk is a customer support ticketing system with live chat functionality that allows you to stay on top of all your customer inquiries in one place.

With Kartra Helpdesk, you can create a knowledge base of FAQs, set up automated email support, and route inquiries to the right team member.

Kartra Affiliates

Kartra's affiliate management dashboard

As the name suggests, Kartra affiliates is an affiliate management system.

It helps you recruit and manage affiliate partners, set up commission plans, track affiliate sales, pay commissions, and a whole bunch more.

Affiliate marketing is the most effective way to get your products and services in front of more people to grow your online business, and it’s a win-win for everyone.

Kartra Integrations and API

Some apps that integrate with Kartra

Kartra has over 20 integrations, and new ones are being added all the time.

It integrates with:

  • Payment gateways – including PayPal and Stripe
  • Email gateways – including SendGrid and MailGun
  • SMS gateways – including Twilio and Plivo
  • Membership platforms – including Kajabi and aMember
  • Webinar platforms – including WebinarJam and EverWebinar
  • Zapier – a tool that allows you to connect Kartra with hundreds of other apps

So while Kartra gives you everything you need to launch and run an online business and all of Kartra’s features integrate seamlessly with each other, if you want to use third-party tools with your Kartra account, you can.

More advanced users can even integrate Kartra with custom applications.

Kartra Analytics

Screenshot of Kartra's analytics feature

Detailed analytics is essential to the growth of your online business because it helps you track, measure, and improve website performance and sales campaigns.

That’s why Kartra Analytics gives you all the data you need in one handy dashboard to make informed business decisions.

You can see how many people visit your websites, sales funnels, and landing pages.

You can see which pages they’re on, which links they’re clicking, how long they stick around, etc.

You can also track your email open rates, click-through rates, and conversion rates.

You can track revenue, see where customers are coming from, and more.

Kartra Agency

Picture of the agency

The Kartra Agency is a perfect solution for freelancers, online marketing agencies, and consultants who create and manage Kartra sites and marketing campaigns for customers.

If clients already have a Kartra account, they simply grant you access to it, and you can then manage it through your own account.

Alternatively, you can purchase Kartra accounts in bulk at a discounted rate of 40% and have clients pay you an all-inclusive monthly retainer for your services.

Kartra Video

Kartra's video player

Kartra video hosting allows you to upload your videos to Kartra instead of using a third-party service like YouTube and Vimeo, so you have full control.

You can customize the video player to match the styling of your brand, watermark your videos, add social share buttons and title overlays, tag viewers who meet certain criteria, and a whole bunch more.

Surveys and Quizzes

Picture of a survey built with Kartra's builder

Knowing your audience is key to business growth. You need to know who your potential customers are, what they want, and how to reach them.

Once you know your audience, you can tailor your marketing and messaging to speak directly to them. You can create content that resonates with them, offer them solutions to their problems, and turn prospects into paying customers.

Surveys and quizzes will help you do exactly that.

There is a simple drag-and-drop builder to help you create beautifully designed surveys in just minutes to learn more about the needs and wants of your audience.

You can ask unlimited questions, add images and videos, trigger automated email sequences based on responses, and much much more.

Customer Testimonials

Kartra has been receiving rave reviews from online entrepreneurs and small business owners alike.

They are blown away by how much time and money Kartra has saved them, how easy it is to use, and the results they’re seeing in their business.

Kartra reviews


I hope this Kartra pricing guide has helped you choose the best plan for your needs.

To recap, the main difference between the plans is the number of contacts (leads) you can add to your account. So the best Kartra pricing plan for you greatly depends on the size of your email list.

  • The Starter Plan is best for small business startups on a budget who currently have little or no email marketing lists and products to sell (yet).
  • The Silver plan is perfect for small to medium-sized businesses that have already surpassed the 2,500 contacts limit on the starter plan but still have a long way to go to build an email list of 12,500 subscribers.
  • The Gold plan is a great option for medium-sized businesses that have outgrown the sliver plan.
  • The Platinum plan is best for medium to large-sized businesses that are growing fast and generating enough profit to justify the cost.

Currently, Kartra doesn’t offer a free trial, but the barrier to entry is still very low.

If you’re still unsure which Kartra pricing package is right for your online business or if Kartra is right for your needs, sign up for the $1 Kartra trial and try it today.

How Does Kartra Pricing Compare to Its Competitors?

Curious to know how Kartra’s pricing plans compare to similar platforms?