Kajabi Pricing 2022: Which One Is Right For You?

kajabi pricing featured image

Figuring out which Kajabi pricing plan is right for your business can be difficult.

You want to make sure you’re getting the most value for money, but you also don’t want to overspend on features that you don’t need right now.

So in this guide, we’ll break down the different pricing plans offered by Kajabi to help you decide which one is right for your needs.

Short on time?

We’ll start with a quick summary of Kajabi’s pricing plans, including the 14 day free trial, and who each Kajabi plan is for.

Kajabi Pricing: How Much Does Kajabi Cost?

Kajabi offers three different pricing tiers:

  • Kajabi Basic Plan $149 per month
  • Kajabi Growth Plan – $199 per month
  • Kajabi Pro Plan $399 per month

There’s also an Ultimate plan for large-scale businesses for which you’ll need to contact support to get pricing information.

If you choose annual billing instead of monthly billing you get a 20% discount and save up to $960 a year. For users who prefer to pay annually, Kajabi pricing is:

  • Kajabi Basic Plan $119 per month (billed annually)
  • Kajabi Growth Plan $159 per month (billed annually)
  • Kajabi Pro Plan $319 per month (billed annually)

Plus, if you’re really serious about the success of your business, you can pair Kajabi Access (more about this later) with any Kajabi plan for one-on-one support and guidance to help you reach your online goals much faster.

You can also try Kajabi risk-free when you sign up for their 14 day free trial.

Kajabi Trial

Unlike other online course platforms including Teachable and Thinkific which offer free plans, there is no Kajabi free plan.

However, as mentioned above, they do offer a free trial, so you can try the platform and test its features before making a financial commitment.

Getting started with Kajabi is easy. Visit the pricing page, choose your desired plan, and click on the ‘start for free’ button.

Kajabi pricing plans

In the next step, enter your first name, last name, email address, and click ‘continue’.

Kajabi free trial sign up form

Last but not least, choose a billing cycle, set a memorable password, add your phone number, enter your debit or credit card details, and click the ‘start free trial’ button.

Kajabi sign up form step two

During the free trial, you can cancel at any time. And when the trial ends, you are protected by Kajabi’s 30 day money-back guarantee if you continue using the online course platform but then change your mind.

You can also upgrade or downgrade your Kajabi pricing plan at any time.

What Is The Best Kajabi Pricing Plan For You?

If you’re starting a new business from scratch, the basic Kajabi plan is all you need.

But it’s important to know that you cannot remove Kajabi’s branding on the basic plan. If that’s an issue for you, you’ll need the Growth plan instead.

You should also start with the Growth plan if you want to recruit affiliates to sell your products because the basic plan does not include affiliate management features.

For existing business owners with a small customer base who are already making some money online selling more than three digital products, and maybe looking to switch to Kajabi from another platform, the Growth Plan is the most popular option.

The Pro plan is generally for big companies run by large teams or existing Kajab users who have outgrown the limited features of the Growth plan.

Next, see the following comparison table to get a birds-eye-view of the three Kajabi pricing tiers and the features Kajabi offers.

Kajabi Pricing Plans: Overview

Kajabi Basic Plan

The Basic Plan is a good starting point for most people.

It includes ready to use templates and you can create unlimited landing pages, send unlimited marketing emails, enjoy 0 transaction fees, and learn how to grow your business inside Kajabi University.

But it does come with limitations.

It allows you to create and sell 3 digital products only including online courses, coaching programs, membership sites, and more.

You are also limited to 3 pipelines. Pipelines are pre-built sales funnel templates and email sequences you can use to generate leads and turn prospects into customers.

There are pipeline templates for free offers, webinars, product launches, and more.

You can easily customize the pipeline templates and email copy using a drag and drop editor, allowing you to create high converting sales funnels quickly, with no technical skills or experience.

Other limited features on the basic plan include:


You can only build one website which for most people just getting started is not a problem. But if you are looking to create more than one site, you will need to add Kajabi Access to this plan ($99 /mo) or upgrade to the Pro plan ($399 /mo).

With Kajabi Access + the Basic plan, you can create two websites. The Pro plan allows you to create three websites.

Admin Users

You can only add one admin user. But again, that’s enough for most new startups. Unless you are hiring freelancers and virtual assistants to help with your business. In which case the Growth plan is best for your needs.

Active Members

With Kajabi, an active member is any prospect or customer who has logged into your website within the last 30 days and completed an action such as subscribing to your email list, completing an online course, taking a quiz, etc.

So depending on how fast your business grows, the 1000 limit may soon become too restrictive for you.

But don’t worry, you can always upgrade to a higher plan when that time comes.

Kajabi Growth Plan

It’s easy to see why the Growth plan is the most popular.

For just an extra $50 a month (or $40 if you opt for yearly billing), limited features increase significantly in comparison to the Basic Plan.

You can add 5x as many Products and Pipelines. Invite 10 admin users instead of just one. And have 10,000 active members which is a big jump from just 1,000.

Plus, there’s a big increase in contacts: 25,000 up from 10,000 on the Basic plan.

This plan also unlocks an advanced automaton rule Kajabi calls an ‘only if’ conditional filter that allows you to create highly targeted marketing campaigns, which is a great way to improve customer engagement and conversion rates.

Plus, you can use Kajabi’s built-in affiliate program to have other people promote and sell your products to help you reach your income goals faster, and if you want to remove Kajabi’s branding from your website and emails, you can, on the Growth plan.

This plan also opens up customer support for you 24/7, so no matter where you are in the world, you can get help during hours that are suitable for you.

Kajabi Pro Plan

While there’s a massive $200 price difference between the Growth and this plan, the lift of limited features is also HUGE.

With the ability to create 100 products and 100 pipelines, and have 20,000 active members and 100,000 contacts, this plan is designed for digital agencies and large-scale companies.

As I mentioned earlier, on this plan you can build three websites. And …

You can use Kajabi’s code editor to customize the look and feel of your website theme, product theme, and page theme, to match your unique business brand.

The Ultimate Plan

The Ultimate plan is for businesses with a very large audience. If that’s you, congratulations. You’ll need to speak with a sales team member to get a custom quote based on the size of your business and needs.

Kajabi Access

Kajabi's new Access offer

Kajabi Access is perfect for users of the Growth plan who need higher limitations but not enough to justify the additional $200 monthly cost of upgrading to the Pro plan.

It’s also a good choice for users on any of the Kajabi plans wanting to speed up business growth.

With Kajabi Access, all features limited by the plan you are subscribed to doubles!

So instead of 15 products, 15 pipelines, 1 website, and 1,000 active members on the Growth plan, you get 30 products, 30 pipelines, 2 websites, and 2,000 active members for just an extra $99 per month.

You can also schedule six 1:1 sessions with a Kajabi customer success manager for personalized guidance and support based on your unique goals.

Another noteworthy benefit of using Kajabi Access is ‘Hero Hub Support’ where you can get all your questions answered on a live group call each week.

Plus, you get access to the code editor which is only available on the Pro plan.

Customer Testimonials

Thousands of entrepreneurs around the world give Kajabi a 5 out of 5-start rating.

They are totally blown away by the customer service and they love how Kajabi gives you all the tools needed to succeed, all in one place, including advanced automations and the ability to send unlimited marketing emails.

Testimonials from Kajabi users

How Kajabi Pricing Compares to its Competitors

Karta, Teachable, and Thinkific are three popular Kajabi alternatives.

But how do they compare to Kajabi in price?

I’ve already published in-depth Karta pricing and Podia pricing guides, so I won’t repeat myself again here. You can read the guide at the link above for a full pricing analysis of Karta.

Both Teachable and Thinkific offer four plans and just like Kajabi, Thinkific also offers a 20% discount when you pay annually. Teachable’s discount differs between plans.

Teachable Pricing Plans:

  • Free: $0 per month
  • Basic: $39 per month
  • Pro: $119 per month
  • Business: $299 per month
Teachable pricing plans

Thinkific Pricing Plans:

  • Free: $0 per month
  • Basic: $49 per month
  • Pro: $99 per month
  • Premier: $499 per month
Thinkific pricing plans

As you can see, the low-tier plans by both Teachable and Thinkific are cheaper than Kajabi and they offer a free plan. So if you are on a tight budget, you may want to consider one of these alternatives instead.

Kajabi Pricing FAQs

Still got questions about Kajabi pricing? I’ve answered the most common and frequently asked questions below.

How much is a Kajabi membership?

Kajabi membership costs $149 to $399 per month depending on the membership plan you choose. However, you can save 20% if you pay annually.

Do you have to pay for Kajabi?

Yes, there is no free plan. But they do offer a 14 day free trial, so you can try Kajabi risk-free.

How much does Kajabi cost?

With monthly billing the Basic plan is $149, the Growth plan is $199, and the Pro plan is $399. If you prefer yearly billing, the Basic plan is $119, the Growth plan is $159, and the Pro plan is $319.

Is Kajabi expensive?

For an all-in-one platform that gives you everything you need to start and grow a profitable online business selling digital products and online courses without any technical, design, or coding skills, Kajabi is not expensive.

Does Kajabi take a cut?

No, Kajabi does not take a cut of your revenue. Many other platforms take five percent of your earnings but Kajabi has a 0% transaction fee across all its pricing plans.

What’s included in Kajabi?

The Kajabi platform includes EVERYTHING you need to create and sell digital products and online courses and it comes with a full suite of marketing tools to help you market and grow your business.

You get web hosting, email marketing, drag and drop website and landing page builders, sales funnels, marketing automation, and more.

Do I need a credit card to start the free trial?

Yes. You will need to enter your credit or debit card details when you sign up for the free trial. But don’t worry, you will not be charged until the trial ends and you can cancel anytime.

Does Kajabi have a money back guarantee?

Yes, if you change your mind and cancel your plan within 30 days you will get all your money back. No questions asked.

Can I add custom code to Kajabi?

You can, but you’ll need to sign up for the Pro plan or Kajabi Access to use Kajabi’s custom code editor.

Is Kajabi Free?

No. Kajabi is a premium online business tool and there is no free plan. But they do offer a 14 day free trial.

Kajabi Pricing Plans: Final Thoughts

I hope you found this Kajabi pricing guide helpful. But if you’re still unsure which Kajabi plan is best for your needs, take their 14 day free trial and see if you like it.

If you found this article help you may also like my Groovefunnel pricing guide.