Why Use WordPress for Digital Marketing?

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WordPress powers one in every four websites, and around 43.2% of websites worldwide are built on WordPress only! With WordPress now powering over 74.6 million websites, it’s evident that WordPress is dominating the market.

For digital marketing, WordPress is the primary choice for organizations worldwide, with good reason. With over 68% of the global market share in the CMS, WordPress is the leading player for digital marketing campaigns. If you want to create an online presence for your company, you can hire dedicated Indian developers. 

But do you know why WordPress is so popular among marketers and business owners?

Today’s post is about why every marketer and business owner should choose WordPress for digital marketing. So, let’s get started.

How Does WordPress Help In Digital Marketing?

WordPress helps many marketers and business owners in the following ways.

1. Increased Search Engine Ranking & Leads:

One of the best things about WordPress is its SEO-friendly nature. Search engines can easily crawl websites built on the WordPress platform for its clear code and navigation features. WordPress also allows you to edit your permalinks, which helps search engines to understand your content better. That’s why it is famous for online marketers and SEO experts around the globe.

Also, there are some free plug-ins like Rank Math and Yoast SEO, which help in better SEO of your website and also informs you about your page optimization best practices. You can easily change or modify your post title, meta descriptions, and content through these plug-ins for better search engine results.

2. WordPress is Free and Simple:

The great thing about WordPress is that it is free and straightforward to use. Anyone can use WordPress, even without prior experience of building a website on the Internet. For its simplicity, it is beneficial for digital marketers and developers too.

WordPress is free for all, but if you want to upgrade hosting, themes, plug-ins, and additional services, it will cost you money. WordPress.org helps those people who want to purchase a domain and host their website through their service. It will cost a little money worth comparing with any other platform.

Another great feature of WordPress is that it is easy to host. You can easily host your website through a WordPress hosting service, or a hosting plan provided by your hosting provider. It is compatible with almost all types of hosting platforms available worldwide.

3. Springboard to social media Success:

Every aspect of digital marketing revolves around social media today. So, integrating social media with your website can help you drive more traffic to your website and increase your leads and customers.

WordPress allows business owners to connect their website with social media through various platforms like Facebook, Twitter, Instagram, and a lot more easily than other platforms. It also allows you to add social media buttons on your website, which helps people easily share your website content and products on their social media profiles.

4. Easy Content Management:

One of the main difficulties digital marketers’ faces is creating and managing website content. It becomes a massive problem for those entrepreneurs who don’t have prior experience in online marketing and website development.

WordPress has simple content management features that help you maintain your website efficiently and effectively. You can easily upload images, videos, and content through WordPress’s dashboard and add descriptions and tags to your content.

5. Lots of Beautiful and Responsive Themes:

WordPress offers a variety of attractive themes for websites that allow you to choose from a wide range of options to customise your website according to your needs. It also offers mobile device themes to reach a broader audience base with your website.

The responsive themes of WordPress help drive traffic from different types of devices to your website. WordPress allows you to choose or purchase any theme you desire without restrictions or limitations regarding customisation and flexibility. It offers plenty of themes to choose from depending on your choice of design, functionality, and features.

6. Useful Plug-ins for Better Customization:

The WordPress plug-ins help you customise your website in more flexible and efficient ways to fully customise it for your business needs and customers’ requirements.

You can choose any plug-ins according to your requirement and use them to add features to your website, such as galleries, maps, contact forms, calendars etc. The plug-ins completely transform your website into a more interactive and user-friendly platform. They help you solve your business problems in more meaningful and efficient ways.

7. Update and Maintain is Simple:

One of the most challenging tasks is maintaining their website and updating it regularly with the latest content. It requires considerable time and effort since you must regularly update your content to ensure your website maintains its quality and appeals to your targeted audience.

WordPress makes things simpler for you and enables you to keep your website updated and maintained. It helps you follow the trends and keep your website relevant and up to date with your business and its changing needs.

8. Blog Supported:

WordPress offers blogging features that help users create and share posts with others. With blogging features, you can directly start communicating with your audience through your website and create a community of like-minded people.

You can publish articles, blogs, and news on your website and share links to social media websites to expand your reach to a more extensive audience base and promote your brand’s image through word of mouth and recommendations. The blog feature of WordPress helps you create a two-way communication channel with your target audience and helps you build a loyal customer base.

9. Helps to Track and Analytics Your Website:

WordPress allows you to track your website’s traffic and monitor visitors’ interactions and activities through analytics and reports generated through the help of plug-ins and themes.

It lets you do several useful things to track your website’s performance, such as viewing the number of visitors coming to your website, how long they stay on your website, which pages they view etc.

WordPress also lets you analyse their performance and interest in your website’s content to increase their interaction with your brand and improve conversions.

10. Familiar Option to Customers:

WordPress website gives the customer a familiar interface to stay updated with a website as it is what they’ve already been used to on their desktop or mobile.

Many features of WordPress allow customers to interact with your business quickly and efficiently, which translates into better conversion rates and increased sales for your business in the long term.

They feel comfortable on your website since what they’re having on their desktop or mobile is a similar experience when they’re on your website, which makes it easier for them to navigate around and browse through the products and services you offer.


The sole purpose of digital marketing is to reach out to your customers and encourage them to buy your products/services. However, digital marketing is not just about building the website and uploading content onto it. It also requires strategizing and creating awareness among your target audience to encourage them to buy your products/services.

WordPress allows you to build a website with both requirements, making it easier to get customers on your website and increase conversions and sales.

You can hire dedicated Indian developers and transform your website into a fully functional eCommerce platform through WordPress. The developers at WP Minds are highly skilled and use the latest technologies to build custom WordPress themes per your requirements.

So, what is the best option which you like in WordPress? Comment down below.