In this article, I will show you how to set up a new Google Analytics account, step by step. And then, how to add Google Analytics to WordPress.
First though, let’s take a quick look at why using Google Analytics is crucial to the success of your blog-based online business.
Why Google Analytics Is Important
To have a successful blog that makes money, you need 3 things.
- Something to sell
Without traffic and subscribers, you will have no customers to sell anything to.
That means you won’t make money with your blog and basically, your blog is doomed to fail. Period.
Google Analytics is a free tool used by more than 56 percent of all website owners, and for good reason.
When used properly, Google Analytics gives you data-driven information that you can use to increase blog traffic and build your email list, much faster.
But of course, before Google Analytics can collect the data you need to make informed decisions …
First, to get the ball rolling, you will need to try out a combination of traffic methods. And you will need a free email opt-in offer on your blog.
After that, Google Analytics will provide you with a wealth of information that you can use to strategically grow your business, including:
How people find your website
This is important because when you know HOW people find your WordPress blog (for example: Facebook, Google, YouTube, Referrals, etc) …
You can do MORE of what’s working and less of what’s not working to increase blog traffic in the fastest time possible.
Where subscribers are coming from
Inside Google Analytics you can set up goals to see exactly which traffic sources are converting the most site visitors into email subscribers.
This information is like gold dust and something you should pay special attention to. Because …
If for example you’re getting a LOT of traffic from one specific traffic source, such as Facebook …
But Facebook traffic has a high bounce rate, which usually means the traffic is either landing on your site and leaving straight away, or reading one article only and doing nothing else …
Compared to another traffic source such as YouTube that is bringing in half the traffic Facebook is, but readers are staying on your site much longer and more importantly, they are joining your email list …
Which traffic source should you do more of?
Facebook, right? No, I’m kidding ya! 🙂
Your blog-based business will grow faster by focusing your efforts on YouTube because YouTube visitors are joining your email list.
What content people view the most
With Google Analytics you can see which posts are most popular on your blog.
This tells you what content your readers value most and what post types engage them most (eg, list type posts, checklist posts, how-to posts, etc).
And when you know exactly what content entices people most, you can create more of it to keep them engaged which is important, because …
An engaged audience is much more likely to join your email list, buy your products and services, and share your content on social media, too.
So, now you know just a few reasons why Google Analytics is important, let’s set up your account.
How to Set Up a New Google Analytics Account
To set up a new Google Analytics account you will need a Gmail account. If you don’t have one, you can create an account here, and then continue.
Step 1: Go to Google Analytics
If you have more than one Gmail account, select the account that you want to use for Google Analytics from the drop down menu. Then, enter your password and click the Next button.
Step 2: The next page will look like the screenshot below. To start using Google Analytics, click the Sign Up button.
Step 3: On the next screen, enter your business name as the Account Name. Leave all Account Data Sharing Settings recommended by Google selected.
Then click Next.
Step 4: Select Web. Then, click the Next button.
Step 5: Now, where it says Website Name, enter something like WordPress Blog, so you know this property is for your blog only, and nothing else.
Then, exactly as noted below, enter your domain name as the Website URL
IMPORTANT: choose https from the drop down menu IF (and only if) your domain name actually starts with https. If it does not, choose http. And, if your domain name includes www, add that too. If it does not include www, do not add it. Your domain name should be entered exactly as it is seen in the browser window when your site is fully loaded!
After that, select an Industry Category. If you don’t see a category that fits your business, choose the Other category. And finally for this step, select the timezone for reporting, and click Create.
Next, you will be asked to agree to Google’s terms of service. Select your country of residence and agree to both data protection terms, and click the I Accept button.
And that’s it. 🙂
That’s how you set up a new Google Analytics account, step by step.
NOTE: After agreeing to Google Analytic’s terms of service, you will see a new page like the screenshot below with your tracking ID. To start collecting website data like number of website visitors, traffic sources, and email subscribers …
We need to add the tracking ID to your blog. So stay logged in to your Analytics account. Next, I will show you how to add Google Analytics to WordPress.
How To Add Google Analytics To WordPress
The easiest way to add Google Analytics to WordPress is with a plugin called MonsterInsights.
There’s a free version of the plugin, and a premium version that has more advanced features including EU Compliance (GDPR), Form Conversion Tracking, E-Commerce Tracking and more.
If your WordPress site has visitors from the EU, by law you must get consent before using Google Analytics to collect their website usage data. In which case, you should consider using the premium plugin. If you don’t have EU site visitors, the free version will be suitable for your needs.
Installing the premium version of the plugin is the same as installing the free version. Let’s get started. 🙂
Step 1: First, you need to install and activate the MonsterInsights Plugin. I won’t show you how to install a WordPress plugin in this post because I’ve already created a step be step tutorial for that. See this post: How to install WordPress plugins.
Step 2: Once installed and activated, you’ll see a new tab appear called Insights. Click on it, and when the page loads, scroll to the bottom, and click the Launch Setup Wizard button.
Step 3: On the next screen, choose a website category that best describes your website (Business, Publisher, or Ecommerce). Click Save and Continue.
Step 4: Next, click Connect MonsterInsights.
Step 5: Then, if you have more than one Gmail account, choose the correct account from the list, and if you’re not already logged in, enter your password. Click next.
Step 6: After that, you’ll see a screen that looks like the screenshot below. To continue, click allow.
Step 7: The final step is to complete the connection. Click the Complete Connection button.
MonsterInsights will now add Google Analytics to your WordPress website.
Step 8: Once added, you will see a recommended settings page. You don’t need to change any of the settings on this page. The default options are suitable for most websites. Just scroll down and click the Save and Continue button.
Step 9: On the next page, you can upgrade to the premium plugin if you like. But for the purposes of this tutorial, I am going to assume that you’re not going to upgrade. Click Save and Continue.
Step 10: Next, and again this is optional. You will be asked if you want to install another plugin called WP Forms. This is not needed. So, I will assume you don’t want the recommended plugin. To continue, select Skip This Step.
And that’s it. 🙂
That is how you add Google Analytics to WordPress.
I hoped this article has helped you learn how to set up a new Google Analytics account and add Google Analytics to WordPress.
In my experience, it usually takes up to 24 hours before data starts showing in your Google Analytics account.
After that, you can use the Acquisition report to find out where your traffic comes from. Then, do more of it to increase blog traffic.
And don’t forget to set up goals to find out exactly where email subscribers are coming from.
Struggling with something on your blog? Ask The Blog Mechanic! 🙂
Whether you have unanswered questions about Google Analytics or a question about how to do _____ with WordPress, I’m here to help.
Use the form below to send your question to me, and I will personally get back to you within 3 business days – sooner if I can.